

Aka BE the customer and use that data in all aspects of the business. Legend // → comment /* */ → long comment : whatever you can get away with that will allow you to test for purchase feedback and run shadow tests to drive info around sales or actual consumer interest.įield Testing: Literally using the products you intend to sell so you know what to improve or what the experience is like. The entire book is available link-to-link on that website. Special Resource: This book was written out as 1–2-page subsections covering individual topics that are all available on Kaufman’s website!. That said, I tried my best to put things in my own words, reinforce certain concepts with real-world examples, and include some of my own analysis. Since this book is basically a summary itself, a lot of the text included here is meant to be a searchable reference to key terms, ideas, and concepts.

Personal Note: This book was incredibly easy to read but very dense with information. creating, analyzing, and improving systems for business.the fundamentals of being an owner and working with others.key definitions of business terms and concepts.what you need to know in order to operate a business effectively.all the moving parts of most businesses.Synopsis: An extremely high-level book outlining: Who should read this book : Everyone setting out to start a business or considering getting an MBA.

Tags: business, startups, education Rating: 10/10
